From Memorabilia to The Sherlock Holmes Company

For more than three decades our family has helped fans explore and enjoy the world of Sherlock Holmes. In 1992, under the stewardship of Marcelle Shulman, we founded The Sherlock Holmes Memorabilia Company, renowned for its specialist shops, exhibitions, and curated collectibles. Today, as The Sherlock Holmes Company, we continue that legacy online at SherlockHolmes.com — a digital home featuring free classic stories, a growing Wiki, rare public-domain films, and a curated shop. This page preserves our history, celebrates the community that supported us, and sets out our vision for the decades ahead.

Origins (1992): The Sherlock Holmes Memorabilia Company

Shortly before the web took off, Marcelle Shulman opened a dedicated destination for Holmesians — The Sherlock Holmes Memorabilia Company. From London to Japan, USA and Europe, the brand became a trusted source for first editions, licensed replicas, fine art prints, games, apparel, and gifts. Collectors, students, and societies found not just merchandise but expertise: provenance notes, care advice, and introductions to fellow fans and scholars.

Growth, Community & Recognition

Across the 1990s–2000s the company appeared in features and guides covering Sherlockian culture, retail, and exhibitions. The Sherlock Holmes Memorabilia Company was featured in The New York Times (2000), recognising Marcelle Shulman’s role in keeping Holmes’s London legacy alive. We supported society events, themed displays, and educational programmes; welcomed notable visitors; and shipped to fans worldwide. This period cemented our reputation for quality, authenticity, and service — values we maintain today.

SherlockHolmes.com — A Digital Home for Fans

As online communities grew, we set out to build a comprehensive home at SherlockHolmes.com. Visitors can:

The People Behind the Project

Marcelle Shulman (Founder, 1992) – Established The Sherlock Holmes Memorabilia Company and stewarded its growth and reputation.
The Shulman family – Multi-generation custodians of the Sherlockian legacy, now building the next chapter online.
Friends & Community – Our thanks to societies, scholars, and collectors whose support spans decades.

Archive & Press Mentions

We’re assembling a public Archive of past features, catalogues, and event highlights. If you published a piece about The Sherlock Holmes Memorabilia Company or Marcelle and would like it listed or updated, please contact us.

Looking Ahead

Our mission is simple: celebrate, preserve, and share the world’s greatest detective with the widest possible audience. That means more scholarship in the Wiki, better discovery tools for readers, and partnerships that take Holmes to new fans — while honouring the heritage that brought us here.

Explore the Wiki · Watch classic films · Visit the Shop